Do you have a website that generates qualified traffic and you want to monetize your website to make your project profitable? You are knocking on the right door.

Monetizing your website is one of the most important steps when doing online business. Having traffic is fine, but if these visitors don’t generate income for you in any way, you’re missing out on a gold mine.

We have prepared a detailed guide to give you the best leads to monetize your website and make money on the web . Focus on the 10 strategies most recommended by professionals to turn your traffic into turnover.

Warning ! Whichever method you choose, it is essential to have a carefully designed website, and one that counts hundreds of visits per day. For this, it is important to be present on social networks and to bet on natural referencing , without forgetting paid advertising .

1. Google AdSense to monetize your website

To monetize a website, putting banner ads on it is the easiest strategy to implement. Thus, you will be paid according to the number of clicks (CPC) and / or the number of thousands of views (CPM) that you provide to advertisements.

If you want to advertise on your website, Google AdSense is the best known ad network in the four corners of the world. Set up by the Mountain View company, this platform allows you to have banner ads of all shapes and styles, which you can place in strategic places on your website.

To monetize your blog with Google AdSense , just:

  • Having a carefully designed website,
  • Regular traffic,
  • Register on Google AdSense,
  • Once the request is accepted, choose the ads and place them on the website,
  • That’s all !

Warning ! The agency does not accept all the requests submitted. It is essential to read the terms of use carefully. Google is very strict and it is not easy to be approved.

Some of you may wonder if you are at risk of having unwanted advertisements on your site. Don’t worry: Google is facing this problem and optimizing as much as possible so that the advertisements that appear on your site are linked to your subject.

However, it can still happen that you have smudges. To do this, you can manage advertisers on your Google AdSense platform and remove those you do not want.

2. Bet on affiliate marketing

Affiliation is a world that brings in a lot of money on the Internet. Many people use this strategy to monetize their blog, for example. What is it all about?

Affiliate marketing is a technique that involves earning a commission by promoting a product or service from another company. The affiliate puts the banners of the product in question (or a link) on their website, and earns a commission on each sale from which they originate. There are more and more affiliate programs, such as Amazon, Awin , DaisyCon, Affilinet, Rakuten Marketing, etc.

In practice, you will insert a link or banner on your site to a given product or service. When a user clicks on your link and ends up buying that product or service, you get the commission.

To put the odds on your side, it is advisable to choose a product or service that fits naturally into your content. This will ensure you have an excellent click-through rate and earn more commissions.

Note that it is possible to use the two methods that we have just mentioned. You can put affiliate links on your website and place the banners provided by Google AdSense there. Also remember that putting in place a well-crafted strategy to generate traffic is of particular importance.

3. Sell a digital product

In recent years, the sale of digital products has been on the rise. Why ? Since there is no intermediary between you and the client. You will take all of the cake.

In general, e-books are the best-selling digital products on the web. If you are a sports coach, in personal development or in seduction, a specialist in digital marketing… this strategy will undoubtedly be useful for you to make profitable your website.

If you are for example a sports coach with a strong reputation on the web, you can write an e-book focused on the theme of “weight loss” and offer it to your audience.

This strategy is very profitable. The gain will not be shared with any intermediary and the charges are almost zero. It is enough to invest time to prepare a good e-book rich in information.

Recall that the sale of online training also continues to gain popularity. It is an area that brings in a lot of money. You just need to have a good reputation on the web and set up a training course offering added value to your audience. Be sure to set your rates carefully.

4. Create an online store

So why not monetize your website by creating an online store? By implementing a good marketing strategy, you will certainly be able to make sales and make more profit from your online presence. According to figures shared by professionals, the sector generated more than 81 billion euros in turnover in 2016. In addition, 85% of internet users already bought online in 2018.

To create an online store, there are many platforms at your disposal, such as Shopify, Prestashop, Magento and WooCommerce. The choice depends on your budget, your target and the products you want to sell. To avoid unpleasant surprises, it is best to take the advice of an e-commerce expert.

  • To succeed in e-commerce, you must:
  • Find the right product,
  • Choose an efficient e-commerce platform,
  • Choose the best service provider to host the site,
  • Create a blog to generate more traffic to the online store,
  • Set up advertising campaigns on Facebook and Instagram ,
  • Bet on natural referencing,
  • Have a good logistics chain to ensure the good arrival of the product,


5. Sell display space

You can also monetize your website by selling display space. You just have to find an advertiser who will agree to put their advertisements on your platform.

Do not panic ! It is not a difficult mission to accomplish. If you have a site that generates a large amount of visitors each month, this is likely to interest potential advertisers.

This is why it is important to prepare a media kit: a document which contains the most important KPIs such as your number of monthly visitors or your Time On Site. To do this, you need to use the right tools to analyze traffic, such as Google Analytics.

To find a potential advertiser, do not hesitate to analyze the sites of your main competitors, whose audience is similar to yours. Once the advertisers have been found, it’s time to contact them to negotiate.

To put the odds on your side, it is important to have a solid media kit. If your figures are interesting for the advertiser, it will undoubtedly be advantageous to put advertisements on your platform.

6. Generate and resell leads

As already mentioned above, the sale of e-books allows you to avoid intermediaries, which helps you to earn a lot more money with your website.

And if you became this “intermediary”? This is what we call the “Lead Gen”.

Imagine that you have a site for newcomers to Switzerland. If this is your case, you can resell your database to structures interested in this target, such as language schools for example. For this, it is important to put everything in place to collect the maximum amount of information about your visitors: pop-up, contact forms, etc. The easiest way would be to offer visitors a free e-book in exchange for their email. It is the simplest and fastest tactic.

Warning ! The sale of a database cannot be improvised. It is essential to comply with GDPR data protection laws. Ask and research the professionals before you get started.

7. Create a membership program

Admittedly, this is a difficult strategy to implement to make your project profitable, but once you manage to create a membership program, profitability will undoubtedly be there.

The creation of such a program consists in paying part of the content of your website. This is what we call “Premium” content. This is a tactic that is increasingly used by the news media, online image and template sites.

Warning ! This technique is not easy to implement. To put the odds on your side, it is important to offer your visitors content with high added value. Thus, they could join the program and pay to access articles, videos, images, templates, etc.

It is also important to be known and recognized as an expert in your field. Thus, your visitors will have more confidence in you and will register for your program. Remember that the pricing must be done with care.

8. Sponsored articles

To put it simply, a sponsored article is content that you will publish on your blog in exchange for remuneration. In general, the writing of the article is done by you, but it may happen that you are offered turnkey articles.

Be aware that brands use sponsored articles to:

Gain visibility with your audience;

Get an inbound link and boost their SEO;

Where to find sponsored articles?

If you have a blog that is growing in popularity, you can:

Be contacted directly by brands,

Register on certain platforms that put you in touch with advertisers,

Contact agencies that may be interested in sponsored articles.

If you want to use this technique to make your website profitable, it is important to have a website that generates a lot of traffic. If your blog is focused on a very narrow topic, you will be less likely to have requests from advertisers.

9. Accept donations on your site

To put it simply, sometimes it is enough to accept donations to monetize your website. It’s simple, fast and effective. To do this, you must have a committed audience with whom you have built a very solid relationship. If so, your visitors will certainly be more likely to donate to you. As an example, this strategy represents the main source of income for the famous Wikipedia platform.

To receive donations, all you need is an account on Paypal. If this is your case, you can set up a donation button in a few minutes and put it on your website. There are other platforms, such as Stripe or Fundly, which also allow you to do this.

Warning ! If you are only using this method to monetize your blog, know that it is essential to have enough traffic, which will certainly allow you to have funds to operate the site and earn money.

Note that this method of monetization could concern certain professions, such as musicians, artists, authors, videographers … and volunteers.

10. Selling websites

In general, this tactic is not recommended by most professionals, but in recent years, selling websites has become a very lucrative business model.

To offer a site for sale, it is essential to have regular and significant traffic from the search engines. For this, you must have good SEO basics to create optimized articles and improve the positioning of your website on Google, Bing, Yahoo, etc. Your site must also generate funds via certain monetization methods, such as Google AdSense, affiliation, etc.

In general, the value of the site is based on the income it generates. If, for example, he brings in a monthly income of 500 CHF per month, his selling price varies between 4,500 and 9,000 CHF, or even more.

There are many platforms where you can offer your site for sale. The best known are Flippa , Web Buy Websites and FEinternational.


If you have a website with high and regular monthly traffic, you have already accomplished a very large part of the success of your online business.

However, monetizing this traffic correctly is absolutely crucial to succeed in your business over the long term.

You have all the ingredients to monetize your website with this article. It’s up to you to find the most profitable technique (s) for your activity.

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