Who says web marketing strategy says social networks. Companies use these communication channels to establish their reputation and find customers.
Tik Tok was launched in September 2017. In less than a year, this app has won over 100 million users worldwide and obtained one billion views.
Today, it is more downloaded than Facebook, Instagram, Snapchat and many other popular social networks… Find out how to use it effectively in your digital strategy.
What is Tik Tok?
Launched by the Chinese group ByteDance, Tik Tok (Douyin in Chinese) mainly attracts young audiences. This social media is notably used to edit short video clips, lasting from 3 to 60 seconds. We can then share them all over the world. Music playbacks also allow you to perform viral challenges.
Tik Tok was released to the market in September 2017. Two months later, ByteDance acquired its main competitor Musical.ly. The merger between the two applications, effective in August 2018, was immediately a resounding success.
In the first quarter of the same year, the app was downloaded 45.8 million times from the App Store, earning it first place ahead of YouTube and WhatsApp.
Tik Tok is available on iOS and Android and in 75 languages. It has over 500 million active users per month, 66% of whom are under the age of 30. There is still little content on this social media. This is a real opportunity for brands wishing to capture the attention of potential customers.
Tik Tok: what possibilities for brands?
The most popular social network of the moment has a function dedicated to professional pages. As on other social platforms, Tik Tok allows brands to place their ads. These, if they are deemed to be of good quality, will appear in the user flow.
Knowing that the majority of active Tik Tok users are young and transplanted to their mobile phones, the platform is an effective tool for companies that target this type of audience. You should also know that the content is visually appealing and fun. So it’s essential to use some creativity. The platform is not suitable for neat videos and serious offers.
To promote your brand, your products or services, creating videos on Tik Tok is an excellent choice. Especially since it is both simple and inexpensive.
But before launching your content on Tik Tok, study the platform carefully. Check that its operation matches the style of your business.
How to succeed in your web marketing strategy on Tik Tok?
Before implementing your digital strategy on Tik Tok, define your objectives. Analyze the functioning of the platform to know if it allows you to reach your targets or not. In this regard, you will note that almost 90% of Tik Tok users are under 35 years of age.
The content on this social media is dominated by music videos. It is important to adapt to this type of format to arouse the curiosity and interest of consumers. As on other social networks, bet on originality.
In order to get noticed, find the ideal frequency to broadcast your content. And to engage your community, interact with users.
Start a hashtag challenge
This is to entice users to create content and include your brand hashtag there. This challenge is fun and very effective in promoting your business. It also promotes engagement with your audience.
Work with specific Tik Tok influencers
Using influencer marketing on Tik Tok is an effective way to promote your brand. This strategy allows you to quickly increase your visibility on the social network and to enlarge your community in record time. In addition, you can more easily track the engagement rate of your audience.
However, make sure beforehand that the influencer community matches your target audience. For best results, choose a professional who specializes in a particular topic.
Take advantage of Tik Tok advertising
Advertisements on Tik Tok help you reach a high number of users. Social media also offers more precise targeting, making it easier to reach your audience.
Ads on the platform are divided into four categories:
Native content: Like ads on Snapchat and Instagram, native content on Tik Tok takes into account clicks on brand websites and app downloads.
brand takeover: companies have the possibility of creating images, GIFs, videos on the platform… To generate more traffic, include links to your website or other high value-added content in your content .
the hashtag challenge: it’s not always easy to make it viral. Ideally, use popular hashtags.
brand lenses: they are similar to Snapchat’s 2D and 3D lenses for faces and photos.
Tik Tok is now more popular than Facebook and Instagram. The social network mainly has a young audience eager for fun and creative content. If your company wants to reach this type of audience, choose Tik Tok to distribute your content.
However, be sure to adapt the format of your ads to the functioning of the platform. To get the most out of your digital strategy on Tik Tok, familiarize yourself with its features. Last tip: use an influencer to optimize your results.